In the game the players are split into two groups, 'Townsfolk' and 'Strangers'.

The Townsfolk as a whole, guard a dark secret. Something that could potentially bring ruin to the whole town if it was ever revealed. The Townsfolk get to pick/create one secretly beforehand.

The Strangers that ride into town on the other hand have a secret origin, again they pick/create one beforehand. This origin may me related to the dark secret it may not, the only way to discover that would be to discover both in play.

Individually the Strangers are more 'dangerous' than the townsfolk, but the townsfolk significantly outnumber the Strangers.

In addition each character would have a personal ambition or agenda to pursue over the course of the game.